What sits around your Official Account
Your OA doesn't stand alone. One login — LINE Business ID — ties together a set of business tools for ads, tracking, and cross-account management. Here's what they are and when they matter.
The tools around the OA
LINE Business ID
One login (with 2FA) for every business tool — OA Manager, Ads Manager, Business Manager, and the Developers Console.
LINE Ads
Paid ads across LINE's surfaces (chat list, VOOM, LINE TODAY). Includes a 'Gain Friends' objective that grows your OA's followers.
LINE Tag
A tracking pixel for your website — measures conversions and builds retargeting audiences for LINE Ads.
Business Manager
Share audiences and data across multiple OAs and ad accounts. Matters for agencies and multi-account brands — not a single small OA.
OA Plus / MyShop
Thailand's commerce layer: a no-code storefront on your OA with Rabbit LINE Pay. LINE SHOPPING lists these storefronts.
"Verified" keeps coming up
Audience sharing, Gain Friends ads, and in-LINE search all need a Verified OA. For a serious client account, plan verification early — it's a recurring gate across the ecosystem.
Most small businesses need the OA plus maybe LINE Ads and a LINE Tag on their site. Business Manager is for scale; OA Plus / MyShop is the Thailand commerce path.