The LINE Official Account, explained
A LINE Official Account is your brand's presence on LINE — for broadcasting to followers and chatting one-to-one with customers. Here's how the account tiers, verification, and Thailand pricing actually work.
Account tiers
Unverified
Default for every new account. Not searchable in LINE — reachable by QR code, link, or exact ID.
Verified
Passed LINE's review; searchable by name or ID. In Thailand it's a one-time 888 THB operation cost.
Premium
For large, high-follower brands; extra exposure. Not for sale — LINE grants it by scale.
Premium ID ≠ Premium account
A Premium ID (a custom @handle like @yourshop, 444 THB/year in Thailand) is a separate paid option available to any tier. It doesn't make you Premium, and it doesn't make you searchable — that's what verification does.
Which tier do you actually need?
| Capability | Minimum tier |
|---|---|
| Messaging API, rich menu, Flex | Any — incl. Unverified |
| LINE Login + LIFF apps | Any — incl. Unverified |
| Appear in in-LINE search | Verified |
| Gain Friends ads, audience sharing | Verified / Premium |
| LINE MINI App (TH / TW) | Certified provider + review |
To build or demo LIFF and API features you need nothing beyond a normal account. Verified is the target for a real client OA (search + trust); Premium comes later, at LINE's discretion.